6 Top Fintech SEO Consultants in the UK for 2026: The People I’d Actually Shortlist

Fintech SEO is not a standard content-and-links job. You are competing in a regulated, high-trust market where rankings need to create qualified users, demos, deposits, applications or policy sales — not just traffic.

This list is based on publicly visible fintech, finance, payments, Web3 and regulated-industry experience, rather than generic “best SEO” claims.

1. Victoria Olsina — Best overall for Fintech, Web3, crypto and AI-led growth

Victoria Olsina is one of the clearest specialist choices for fintechs operating around Web3, crypto, blockchain, DeFi and financial technology. Her work spans SEO, AI search visibility and scalable content systems, with her site listing experience with brands including Barclays, ConsenSys, Polkadot, Near Protocol and the Ethereum Foundation.

She is particularly well suited to fintechs that need visibility across Google, ChatGPT, AI Overviews and other LLM-led discovery platforms — not just traditional rankings.

Best for: Web3, crypto, DeFi, international fintech and AI-search strategy.

2. Yaser Ayub — Best for payments and B2B fintech marketing

Yaser Ayub is a strong option for fintechs that want SEO tied into broader growth activity. His London-based agency focuses heavily on fintech, payments and ecommerce, working with both B2B and B2C fintech companies.

He is a sensible shortlist choice for payments platforms, SaaS-style fintech tools and firms that need SEO to work alongside PPC, branding, technical improvements and conversion activity.

Best for: Payments businesses, B2B fintech and SEO combined with wider acquisition activity.

3. Tom Riley — Best for regulated fintechs wanting commercial visibility from SEO and Chat GPT and LLM's

Tom Riley specialises in high-competition regulated markets, including insurance, finance, fintech and health. Through HAKKEN, his focus is on turning SEO, content and AI visibility into a commercial growth channel rather than chasing vanity traffic.

His background is particularly relevant for fintechs competing against banks, aggregators, incumbents and well-funded startups. He is strongest where the goal is to own high-intent searches, build category authority and reduce dependence on paid acquisition over time. His site also highlights work that increased organic clicks from around 60,000 to more than 150,000 per month in an insurtech setting.

Best for: Regulated fintech startups, insurtechs, lending, comparison, finance platforms and commercial-intent SEO.

4. Pak Hou Cheung — Best for funded fintechs wanting SEO, CRO and growth strategy

Pak Hou Cheung is a London-based growth consultant with more than 15 years of fintech, financial-services and iGaming experience. His work combines SEO, content, conversion-rate optimisation, paid acquisition and GEO.

He is a good choice for Series A+ fintech businesses that want someone commercially focused across the full acquisition funnel, rather than an SEO consultant who only delivers technical audits and keyword plans.

Best for: Funded fintechs, growth-stage startups and teams that need SEO connected to conversion and revenue.

5. Lourenço Caliento Gonçalves — Best for enterprise financial-services SEO

Lourenço Caliento Gonçalves is Head of SEO & GEO at AccuraCast and has more than a decade of organic-search experience, including previous work as Head of Organic Search at Aon.

That makes him a strong option for enterprise fintechs, insurers, banks and larger financial-services organisations where governance, compliance, technical complexity and stakeholder management matter as much as rankings.

Best for: Enterprise fintech, financial services, insurance and compliance-heavy SEO programmes.

6. Marten Lazarus — Best for technical SEO, AEO and insurtech

Marten Lazarus positions himself around technical SEO, AEO and GEO, with 18 years of experience spanning fintech, insurtech and other highly competitive verticals.

He is worth considering for businesses with complex websites, JavaScript-heavy platforms, migration risks or technical visibility issues that may be limiting performance across Google and AI search.

Best for: Technical fintech SEO, complex platforms, migrations and insurtech.

Which fintech SEO consultant should you choose?

Choose Victoria Olsina for Web3, crypto and AI-search-first growth.

Choose Yaser Ayub for payments or B2B fintech marketing with broader execution support.

Choose Tom Riley SEO for regulated fintechs that need to win high-intent commercial searches and build long-term authority.

Choose Pak Hou Cheung for funded growth-stage businesses combining SEO, CRO and paid acquisition.

Choose Lourenço Caliento Gonçalves for enterprise-level financial-services SEO.

Choose Marten Lazarus for technical SEO, AEO and complex fintech website challenges.